NOCAP Sports Newsletter 🚀

Hi NOCAP Sports Fam,

Welcome to the first edition of the NOCAP Sports newsletter! As we head into the fall season🏃🏈⚽🏐🤽, we’re thrilled to keep you in the loop with the latest updates from the NIL space. Whether you’re prepping for a new campaign, getting ready for game day, or simply catching up on what’s new, we’ve got you covered.

In this issue, you will find:

• CEO Message: A Letter from Nick Lord 🤠

• ⚖️ NIL Legal News: Key Updates ⚖️

• 🔑 To Campaign Success: Patience Fruit Co.

• Athlete Spotlights: Highlighting Emerging Talent 🐯

• Poll: Who’s your game day MVP? 🥇

• Partnership Spotlight: Breaking New Ground with The College Sports Company 🤝

  Let’s dive in!

CEO Message: A Letter from Nick Lord 🤠

As we look toward the future, I couldn’t be more excited about the direction NOCAP Sports is headed. Our team has been working hard to expand our capabilities, and we’re now a one-stop shop for brands looking to engage with the NIL space. From innovative media networks to high-impact athlete partnerships, the work we’re doing proves that NIL is one of the highest growth spaces for brands to invest in today.

Our latest venture into athlete-driven media networks is a game changer. Brands now have a one-stop shop to turn to for athlete talent, custom branded content creation and amplification across multiple collegiate properties, creating authentic connections with fan communities. We’ve seen incredible success already, and we’re just getting started.

Thank you for being part of this journey with us. There’s so much more ahead, and I’m looking forward to sharing more wins, exciting updates, and new opportunities in the months to come.

🚀

Nicholas Lord

⚖️ NIL Legal News: Key Updates ⚖️

NOCAP Sports Co-Founder and Chief Compliance Officer, Casey Floyd, Esq., brings over a decade of experience navigating NCAA regulations and athlete advocacy, including his role as Director of Compliance at the University of Michigan. With a law degree 🎓 from Washington and Lee University School of Law and a background in business administration, Casey is uniquely positioned to offer expert insights into the ever-changing NIL landscape.

Drawing on his extensive legal expertise 📚 and hands-on experience in compliance, Casey has shared the key takeaways below to help NOCAP partners navigate the latest NIL legal changes effectively.

Here are the latest developments:

• New NCAA Rule 22.1.1: Universities can now actively help athletes find NIL opportunities, a major step toward streamlining deals between athletes and brands 🤝.

• Expanded Services: Schools can now enlist third-party experts like attorneys and tax professionals 🧑‍💼 to assist athletes with their NIL contracts and compliance. This is great news for athletes seeking more support as they navigate their NIL deals 💼.

• House v NCAA Lawsuit Updates: On September 5th, 2024, attorneys in the House v NCAA lawsuit requested preliminary approval of their settlement agreement. Judge Wilken rejected the agreement, stating it was too unfair to athletes. Both parties now have three weeks to amend the agreement. Key issues highlighted by the judge include restrictive caps on athlete compensation, conflicts of interest with athletes’ attorneys, and the excessive powers granted to the NCAA regarding boosters, collectives, and fair market value payments. As Judge Wilken noted, “taking things away from people is usually not too popular.”

Stay tuned for more updates on how these changes could impact your NIL strategy! 📲

🔑 To Campaign Success: Patience Fruit Co.

We’re thrilled to share the success of our recent collaboration with Patience Fruit Co. on the go-to-market campaign for their Sour Cran gummies 🍬. By combining visually engaging organic athlete content 🎥 with strategic paid media support 💰, we achieved outstanding results:

The campaign delivered 2.5M+ impressions 👀 across organic and paid channels, resulting in 105.4K audience engagements 💬. This approach, starting with high-quality organic content and amplifying it through paid media, led to a remarkable 21.7x increase in reach, 30.5x more impressions, and 18.4x more engagements for Patience Fruit Co. 🚀 This highlights the effectiveness of a blended strategy.

Here are the key takeaways:

• 2.5M+ Impressions 👀: Paid media significantly boosted the reach beyond expectations.

• 2K+ Clicks 👆: Engagement skyrocketed, with over 250% more clicks than projected.

• 764K+ Video Views 🎥: Targeted audiences engaged, generating strong brand awareness 📈.

Through a combination of organic content and paid media, we saw a massive boost in reach 📈, impressions, and engagement. This campaign underscores the power of paid media to elevate brand visibility and drive results on social platforms.

If you’re looking to amplify your next campaign, let’s chat about how we can help! Reach out to [email protected]!

Athlete Spotlights: Highlighting Emerging Talent 🐯

We’re excited to spotlight the talented LSU Dance Team members Alessandra Brown, Summer O’Haver, Chloe Couvillion, and Isabella Avilia. Their recent collaboration with Johnny’s Pizza House 🍕 was a hit, bringing energy and creativity to the launch of the brand’s new app.

_alessandrabrown_

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Their video captured the excitement and helped drive brand engagement, showcasing the power of athlete-led content. Keep an eye on these rising stars as they continue to make waves.

Partnership Spotlight: Breaking New Ground with The College Sports Company 🤝

At NOCAP Sports, we’re always looking to innovate. That’s why we’re thrilled to partner with The College Sports Company to launch a groundbreaking athlete-driven media network. This initiative creates new revenue streams for athletes while providing brands with unique opportunities to engage directly with college sports communities.

adambreneman

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New media networks are launching at schools like:

• The Pennsylvania State University: State Media

• The University of Louisville: Floyd Street Media

• University of South Carolina: 1801 Media 

This is a huge step forward in the NIL space, giving athletes and brands exciting new ways to grow and connect with their communities.

If you’re a collective and want to learn more about how you can get involved, visit https://nocapsports.io/contact/