NOCAP Sports Newsletter

Hi NOCAP Sports Fam,

Welcome to the latest edition of the NOCAP Sports newsletter! As we wrap up 2024 and step into a promising 2025, we’re excited to share updates that highlight our growth, partnerships, and groundbreaking initiatives in the NIL space. Whether you’re building a winning marketing campaign, an agent searching for fresh opportunities, or a university focused on boosting revenue, we’ve got the tools and insights to elevate your game.

In this issue, you’ll find:

• A Message from Our CEO: Reflecting on 2024 Growth 🚀 

• NIL Legal News: Key January Updates ⚖️

• Big Wins: Walmart Holiday Campaign 🎁 

• Fresh Faces: 2025 Team Additions 🤝 

• NOCAP Revenue Solutions: Transforming Fundraising 💡

Let’s dive in!

🚀 A Message from Our CEO: 

2024 in Review What a year it’s been! In 2024, we achieved 422% revenue growth, made waves as a Best Employer in Sports, and averaged a 300%+ ROI for our brand client campaigns. We introduced The Athlete Showcase, a first-of-its-kind event to bring structure to the chaos of the college transfer portal. We also launched NOCAP Revenue Solutions (NRS) to address donor fatigue, one of the biggest challenges in college sports today. This growth would not have been possible without the support of our team, athletes, brands, and partners like Walmart, Slim Chickens, McDonald’s, and many more. As we move into 2025, I’m excited to share even more innovations and opportunities with you all. Thank you for being part of this journey with us—here’s to continued success in 2025!

-Nicholas Lord 

⚖️ NIL Legal News: January Deadlines You Need to Know

Co-Founder and Chief Compliance Officer Casey Floyd, Esq., shares updates on the House Settlement:

January 2025 is a critical time for the House Settlement and athletes need to pay attention! January 31st is a key deadline for athletes to either submit a claim, opt out, or object to the settlement (see website). By the end of January, we will know how many opt outs and objections there are to the settlement, and this will provide more perspective of whether Judge Wilken will deny or approve this settlement in April. I predict an influx of objections in January and a denial by the Judge in April because the settlement has numerous substantive issues and is overtly one-sided in favor of the NCAA.

-Casey Floyd, Esq. 

🎁 Big Wins: Walmart Holiday Campaign Recap:

This holiday season, NOCAP Sports partnered with Walmart and local college athletes to shine a spotlight on Walmart’s dedication to supporting Texas communities. From delivering toys to children’s hospitals to engaging with organizations like the Boys and Girls Club, these athletes embodied the holiday spirit by giving back in impactful ways.

Campaign Highlights:

• 15.3M Impressions: Amplified Walmart’s community initiatives by featuring the authentic voices of college athletes, fostering meaningful connections with audiences across Texas.

• 12 Community Events: College athletes participated in activations such as toy drives, youth sports engagements, and holiday celebrations, bringing Walmart’s values to life.

• Athlete-Driven Impact: Personal stories of giving back resonated deeply with fans and communities, showcasing Walmart’s mission in action.

Athlete Participation:

• Emma Halter (Texas Volleyball)

• Gabe Taylor (Rice Football)

• Kordel Jefferson (Houston Basketball)

• Martin Dominguez (SMU Soccer)

• Payton Washington (Baylor Acrobatic and Tumbling)

• Kevin Jennings (SMU Football)

• David Balyeat (Dallas Sidekicks) 

Together, we helped make the holidays brighter across Texas—showing how sports and community are deeply connected.

🤝 Fresh Faces: 2025 Team Additions

We’re thrilled to welcome three incredible leaders to the NOCAP family:

• Russell White: As GM of NIL Solutions, Russ brings experience from Mountain West, Utah Royals FC, and more. Most recently, he served as President of Oncoor Sports Marketing and founded The Collective Association.

• Lisa Bregman: Joining as VP of Brand Solutions, Lisa brings expertise from organizations like Wasserman, Seattle Seahawks, and Opendorse. These additions will further enhance NOCAP’s mission to empower brands, universities, and collectives.

• Dan Ockree: Joining as an Account Manager for NOCAP Revenue Solutions, Dan Ockree brings extensive experience in sales across a multitude of industries. Dan will be working closely with key University and Collective clients to help them unlock new and sustainable revenue streams.

💡 NOCAP Revenue Solutions: Transforming Fundraising

NOCAP Revenue Solutions (NRS) is revolutionizing how universities and collectives address donor fatigue by creating sustainable revenue strategies. With incredible momentum heading into 2025, we’re excited to announce new partnerships and impactful initiatives. Stay tuned for updates as we continue to redefine what’s possible for NIL collectives, brands, and universities alike.

To learn more about how NOCAP Revenue Solutions (NRS) can support your goals, please email Adam Gunn at [email protected]

Thank you for being part of the NOCAP journey. Let’s make 2025 another game-changing year!

-The NOCAP Team